In a rapidly evolving market, the demand for clean energy products is on the rise, driven by consumers seeking healthier alternatives.

Caffeine remains a dominant force in the energy sector, with sales climbing significantly, particularly in beverages and functional foods. However, there’s a growing preference for natural sources of caffeine, such as those derived from green tea or coffee, as consumers move away from traditional energy drinks perceived as artificial and laden with sugar.

Caffeine Evolved

Paraxanthine, a primary metabolite of caffeine, is gaining attention for its cleaner energy profile compared to caffeine itself. Known for its reduced toxicity and lesser tendency to cause side effects like jitters and anxiety, paraxanthine is positioned as a “clean energy” alternative. Brands like enfinity® (paraxanthine supplement), distributed by TSI Group, are at the forefront of this innovation, promoting paraxanthine as “caffeine evolved” due to its stimulant properties without unwanted side effects.

Transparent Ingredients

This shift towards clean energy is reflected in the market’s growth of products boasting natural ingredients and claims of no crash or jitters. Brands are increasingly focusing on transparency and simplicity, avoiding artificial additives and highlighting natural sourcing. For instance, That’s It emphasizes using caffeine from coffee in their energy bars to align with their commitment to clean, simple ingredients.

As consumer awareness and demand for clean energy continue to grow, the industry is responding with innovative formulations that cater to health-conscious individuals seeking sustainable energy solutions without compromising on taste or efficacy.

To read the full article on the topic go to Nutritional Outlook.