In a captivating new episode of the Nutraceuticals World podcast, Shawn Baier, VP of Business Development at TSI Group, delves into the fascinating world of nootropics, shedding light on their growing popularity and the science behind their efficacy.
Nootropics, often referred to as “smart drugs” or cognitive enhancers, have been steadily gaining attention for their potential to improve cognitive function, memory, creativity, and motivation. In this episode, Baier provides a comprehensive overview of what nootropics are, why they are garnering so much interest, and how they can benefit cognitive health and mental energy.
“We want that improvement in focus, improved mood, just this overall feeling of wellness and kind of mental energy or mental focus that they (nootropics) deliver. As people are starting to explore these things they are starting to realize that it’s more than just preventing cognitive decline as we age and it’s more than just a stimulant effect of an acute benefit. It’s this whole concept of optimizing our focus, our thinking, our clarity,” states Baier.
Energy Evolved with Innovative Ingredients
Baier highlights TSI Group’s innovative branded ingredient solutions, enfinity® (paraxanthine) and PEAK ATP®, which are making significant waves in the market for cognitive health enhancement.
During the podcast, Baier discusses the various health benefits of these ingredients, backed by robust clinical evidence. He explains how these formulations can be tailored to meet different needs, offering both stimulant (stim) and non-stimulant (non-stim) energy solutions. TSI Group focuses on delivering ingredients that are scientifically proven. And what’s unique about these two ingredients are their ability to enhance mental clarity, focus, and overall cognitive function without the common downsides associated with traditional stimulants.
enfinity® (paraxanthine), a downstream metabolite of caffeine, offers a cleaner and more focused energy boost without the jitteriness or crash typically associated with caffeine. PEAK ATP®, on the other hand, supports energy production at the cellular level, enhancing both physical and mental performance.
Cognitive Health Insights
Baier also addresses the rising consumer demand for cognitive health products, driven by an increasing awareness of mental wellness and the desire to maintain peak cognitive performance in a fast-paced world.
The episode provides valuable insights for both consumers and industry professionals, highlighting the science, benefits, and potential applications of nootropics. It underscores TSI Group’s commitment to innovation and excellence in the field of cognitive health.
Listen to the Podcast >