TSI Group is set to make a splash in Las Vegas as it prepares for a significant marketing collaboration at SupplySide West 2024.
This annual event, which is a key platform for the dietary supplement, nutrition, and health industry, takes place from October 23-24 and brings together top brands, innovators, and professionals. PricePlow pulled together some of the top brands and ingredients on the market to create XPO NRG – an energy drink that brings together collaboration at the top. This exclusive energy drink will premiere at the SupplySide West event.
One of the featured ingredients in XPO NRG’s lineup is enfinity® (paraxanthine) distributed by TSI Group, a next-generation energy ingredient that provides the benefits of caffeine without the usual side effects. The inclusion of enfinity® highlights the company’s commitment to using innovative, science-backed ingredients to elevate energy support and cognitive performance.
Attendees are encouraged to stop by TSI Group’s booth (#5831) at SupplySide West to learn more about enfinity® and grab a can to experience the difference firsthand. This opportunity allows visitors to see how PricePlow, TSI Group, and other top companies are collaborating to deliver cutting-edge solutions for energy and performance.
“We wanted to prove that you can make an energy drink that doesn’t have any caffeine – that is the true innovation of what we’re bringing to the table,” said Mike Roberto, founder and CEO at PricePlow. “This is a quote-unquote energy drink that does give you energy without the cardiovascular impact of caffeine, the anxiety inducing effect of caffeine.”
SupplySide West is renowned for its focus on innovation and trendsetting products, making it the ideal venue for this limited-edition release.
To read the full article on the topic, please visit NutraIngredients USA.