Apr 21, 2026
A recent NutraIngredients article highlights how nootropics are reshaping sports nutrition, with paraxanthine gaining attention as a rising alternative for focus and mental energy in performance products. The Growing Role of Nootropics in Sports Nutrition...
Nov 9, 2025
If you’re like most athletes or fitness enthusiasts, you’ve probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance. But here’s something that might...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Mar 28, 2025
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
Feb 14, 2025
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
