In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
We’re excited to announce that enfinity® (paraxanthine) is being mentioned as a top contender for the Ingredient Idol competition at this year’s SupplySide West, recognized as one of the top ingredients for esports and gaming performance. This annual...
A groundbreaking study recently reviewed by PricePlow reveals that paraxanthine, a metabolite of caffeine marketed as enfinity®, outshines caffeine in enhancing cognitive function following intense physical activity. The study focused on the cognitive effects of...
