In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
PricePlow recently reviewed Life Cider X, a new functional beverage that combines the wellness benefits of apple cider vinegar (ACV) with the clean, focused energy of enfinity® (paraxanthine). This unique formula delivers a refreshing experience that supports mental...
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity. A newly published preclinical study may have significant implications for consumers seeking alternatives...
In a recent YouTube video, industry expert Joshua Schall delves into the growing trend of consumers re-evaluating their relationship with caffeine. As society increasingly questions its long-term health effects, Schall suggests we may be on the cusp of a broader...
