Jul 23, 2026
Article Summary Caffeine remains a foundational ingredient in energy products, but changing consumer expectations are creating demand for more differentiated approaches to energy, focus, and performance. Consumers increasingly want products that fit a wider range of...
Apr 21, 2026
A recent NutraIngredients article highlights how nootropics are reshaping sports nutrition, with paraxanthine gaining attention as a rising alternative for focus and mental energy in performance products. The Growing Role of Nootropics in Sports Nutrition...
Nov 9, 2025
If you’re like most athletes or fitness enthusiasts, you’ve probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance. But here’s something that might...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Apr 10, 2025
PricePlow recently reviewed Life Cider X, a new functional beverage that combines the wellness benefits of apple cider vinegar (ACV) with the clean, focused energy of enfinity® (paraxanthine). This unique formula delivers a refreshing experience that supports mental...
