As the energy category evolves, sustained-release caffeine is gaining attention for its ability to deliver smoother, longer-lasting energy without the sharp crash or jittery side effects. But while this innovation marks a step forward from conventional caffeine, the...
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
Mindvalley States, a fresh name in the supplement world, is making waves with its innovative approach to mind and body optimization. Featuring products specifically designed to enhance mental states, Mindvalley has crafted five unique formulations: BLISS, FOCUS, ZEN,...
In the search for innovative energy solutions, PricePlow has turned its focus to BodyTech Elite’s newest product, enfinity® Paraxanthine capsules, now available at The Vitamin Shoppe. As the demand for caffeine alternatives grows, paraxanthine is emerging as a...
In an insightful new segment of the Vitamin Shoppe Supplier Spotlight, renowned formulator and co-founder of enfinity®, Shawn Wells, sheds light on the groundbreaking features of this innovative ingredient. Often hailed as the “World’s Greatest Formulator,” Wells...
