Apr 21, 2026
A recent NutraIngredients article highlights how nootropics are reshaping sports nutrition, with paraxanthine gaining attention as a rising alternative for focus and mental energy in performance products. The Growing Role of Nootropics in Sports Nutrition...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Feb 14, 2025
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
Nov 20, 2024
Mindvalley States, a fresh name in the supplement world, is making waves with its innovative approach to mind and body optimization. Featuring products specifically designed to enhance mental states, Mindvalley has crafted five unique formulations: BLISS, FOCUS, ZEN,...
Nov 5, 2024
In a recent installment of the Formulator’s Corner series, PricePlow explores a unique take on nootropic formulation: a stimulant-based product designed for focus enhancement without compromising sleep quality. With enfinity® (paraxanthine), a game-changing ingredient...
