enfinity® gives competitive athletes a clean, safe and effective alternative for energy, focus, mental clarity and improved reaction time. There’s a fast-rising superstar in the sports nutrition ingredient category. enfinity® (paraxanthine), a better-for-you caffeine...
In the latest episode of The Everyday Wellness podcast, Cynthia Thurlow welcomes back Shawn Wells, affectionately known as the Ingredientologist. As a leading nutritional biochemist, health optimization expert, and formulator of over 500 supplements, foods, beverages,...
In a rapidly evolving market, the demand for clean energy products is on the rise, driven by consumers seeking healthier alternatives. Caffeine remains a dominant force in the energy sector, with sales climbing significantly, particularly in beverages and functional...
The supplement industry is evolving, and one of the exciting trends is the incorporation of clinically validated nootropic ingredients in pre-workout formulations. It’s now widely recognized that mental state significantly influences exercise performance and...
An article in Nutraceuticals World explores the evolving landscape of energy products, highlighting a shift towards multi-functional formulations catering to diverse consumer needs. While traditional staples like caffeine, B-vitamins, and amino acids remain popular,...