Nov 9, 2025
If you’re like most athletes or fitness enthusiasts, you’ve probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance. But here’s something that might...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Aug 27, 2024
In the world of pre-workout supplements, finding the right balance between an energy boost and preserving your sleep can be a challenge, especially for those who hit the gym later in the day. MuscleTech’s EuphoriQ has emerged as a game-changer in this space, offering...
Jul 11, 2024
In a recent YouTube video, industry expert Joshua Schall delves into the growing trend of consumers re-evaluating their relationship with caffeine. As society increasingly questions its long-term health effects, Schall suggests we may be on the cusp of a broader...
Dec 20, 2023
In a groundbreaking discovery reported by PricePlow, paraxanthine, the primary metabolite of caffeine, is taking the spotlight with its transformative potential. Marketed as branded ingredient enfinity® and exclusively distributed by TSI Group, paraxanthine challenges...
