The Rise of Cognitive Health in Sports Nutrition

The Rise of Cognitive Health in Sports Nutrition

In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states:  ...
MuscleTech EuphoriQ: The Perfect Afternoon Pre-Workout with enfinity®

MuscleTech EuphoriQ: The Perfect Afternoon Pre-Workout with enfinity®

In the world of pre-workout supplements, finding the right balance between an energy boost and preserving your sleep can be a challenge, especially for those who hit the gym later in the day. MuscleTech’s EuphoriQ has emerged as a game-changer in this space, offering...
Re-evaluating Caffeine: A Shift Towards Mindful Consumption?

Re-evaluating Caffeine: A Shift Towards Mindful Consumption?

In a recent YouTube video, industry expert Joshua Schall delves into the growing trend of consumers re-evaluating their relationship with caffeine. As society increasingly questions its long-term health effects, Schall suggests we may be on the cusp of a broader...