The Science Behind Caffeine’s Next Evolution: Paraxanthine

The Science Behind Caffeine’s Next Evolution: Paraxanthine

If you’re like most athletes or fitness enthusiasts, you’ve probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance. But here’s something that might...
Why Paraxanthine Is the Next Step Beyond Sustained-Release Caffeine

Why Paraxanthine Is the Next Step Beyond Sustained-Release Caffeine

As the energy category evolves, sustained-release caffeine is gaining attention for its ability to deliver smoother, longer-lasting energy without the sharp crash or jittery side effects. But while this innovation marks a step forward from conventional caffeine, the...
The Rise of Cognitive Health in Sports Nutrition

The Rise of Cognitive Health in Sports Nutrition

In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states:  ...