In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity. A newly published preclinical study may have significant implications for consumers seeking alternatives...
Mindvalley States, a fresh name in the supplement world, is making waves with its innovative approach to mind and body optimization. Featuring products specifically designed to enhance mental states, Mindvalley has crafted five unique formulations: BLISS, FOCUS, ZEN,...
We’re excited to announce that enfinity® (paraxanthine) is being mentioned as a top contender for the Ingredient Idol competition at this year’s SupplySide West, recognized as one of the top ingredients for esports and gaming performance. This annual...
