The Rise of Cognitive Health in Sports Nutrition

The Rise of Cognitive Health in Sports Nutrition

In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states:  ...
Exploring the Cognitive and Neurological Benefits of Paraxanthine

Exploring the Cognitive and Neurological Benefits of Paraxanthine

A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...