Sep 14, 2026
Summary Energy is no longer a one-size-fits-all category. Consumers may reach for energy support during a workday, before exercise, while studying, or whenever they need to stay mentally engaged. For brands, these different use occasions create opportunities to think...
Jul 23, 2026
Article Summary Caffeine remains a foundational ingredient in energy products, but changing consumer expectations are creating demand for more differentiated approaches to energy, focus, and performance. Consumers increasingly want products that fit a wider range of...
Jun 17, 2026
Article Summary A randomized, placebo-controlled study evaluated how 200 mg and 300 mg of paraxanthine affected energy, focus, productivity, satiety, and post-meal cognitive performance in 24 healthy young adults. Both doses supported energy, productivity, and...
Apr 21, 2026
A recent NutraIngredients article highlights how nootropics are reshaping sports nutrition, with paraxanthine gaining attention as a rising alternative for focus and mental energy in performance products. The Growing Role of Nootropics in Sports Nutrition...
Feb 26, 2026
A major brand relaunch is bringing new visibility to paraxanthine-powered energy. UPDATE has relaunched with Kim Kardashian joining the brand as co-founder, and the company has tied the relaunch to a broad retail expansion, including a Walmart rollout beginning March...
