In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
In a captivating new episode of the Nutraceuticals World podcast, Shawn Baier, VP of Business Development at TSI Group, delves into the fascinating world of nootropics, shedding light on their growing popularity and the science behind their efficacy. Nootropics, often...
Published study shows enfinity® paraxanthine outperforms caffeine in combating cognitive fatigue. New research also confirms this ingredient’s thermogenic and hunger-reducing effects. When physical and mental exhaustion set in, many people turn to caffeine as a quick...
The energy drink market has just been shaken up by the arrival of Update Energy Drink, featuring the groundbreaking enfinity® (paraxanthine). Released in late 2022, Update stands out as the first to incorporate enfinity® (paraxanthine), a novel caffeine...
