Feb 26, 2026
A major brand relaunch is bringing new visibility to paraxanthine-powered energy. UPDATE has relaunched with Kim Kardashian joining the brand as co-founder, and the company has tied the relaunch to a broad retail expansion, including a Walmart rollout beginning March...
Nov 9, 2025
If you’re like most athletes or fitness enthusiasts, you’ve probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance. But here’s something that might...
Nov 4, 2025
The world of performance supplements continues to evolve, and Ultra Focus Pouches are proving to be one of the most exciting new launches. Recently featured on PricePlow, these nicotine-free pouches are designed to deliver rapid, clean energy and mental...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Feb 25, 2025
A recent article in NutraIngredients USA highlights the growing consumer demand for science-backed solutions that enhance both cognitive and physical performance. As individuals move away from traditional stimulants, they are turning to innovative ingredients like...
