Feb 26, 2026
A major brand relaunch is bringing new visibility to paraxanthine-powered energy. UPDATE has relaunched with Kim Kardashian joining the brand as co-founder, and the company has tied the relaunch to a broad retail expansion, including a Walmart rollout beginning March...
Sep 11, 2025
When it comes to pre-workout supplements, most formulas depend on caffeine to deliver energy. But not all athletes respond to caffeine the same way. Some experience jitters, others crash, and many struggle with sleep after late-afternoon workouts. That’s why Gains in...
Jun 26, 2025
As the energy category evolves, sustained-release caffeine is gaining attention for its ability to deliver smoother, longer-lasting energy without the sharp crash or jittery side effects. But while this innovation marks a step forward from conventional caffeine, the...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Aug 27, 2024
In the world of pre-workout supplements, finding the right balance between an energy boost and preserving your sleep can be a challenge, especially for those who hit the gym later in the day. MuscleTech’s EuphoriQ has emerged as a game-changer in this space, offering...
