Jul 23, 2026
Article Summary Caffeine remains a foundational ingredient in energy products, but changing consumer expectations are creating demand for more differentiated approaches to energy, focus, and performance. Consumers increasingly want products that fit a wider range of...
Jun 17, 2026
Article Summary A randomized, placebo-controlled study evaluated how 200 mg and 300 mg of paraxanthine affected energy, focus, productivity, satiety, and post-meal cognitive performance in 24 healthy young adults. Both doses supported energy, productivity, and...
Apr 21, 2026
A recent NutraIngredients article highlights how nootropics are reshaping sports nutrition, with paraxanthine gaining attention as a rising alternative for focus and mental energy in performance products. The Growing Role of Nootropics in Sports Nutrition...
Feb 26, 2026
A major brand relaunch is bringing new visibility to paraxanthine-powered energy. UPDATE has relaunched with Kim Kardashian joining the brand as co-founder, and the company has tied the relaunch to a broad retail expansion, including a Walmart rollout beginning March...
Nov 9, 2025
If you’re like most athletes or fitness enthusiasts, you’ve probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance. But here’s something that might...
