enfinity® gives competitive athletes a clean, safe and effective alternative for energy, focus, mental clarity and improved reaction time. There’s a fast-rising superstar in the sports nutrition ingredient category. enfinity® (paraxanthine), a better-for-you caffeine...
In the latest episode of The Everyday Wellness podcast, Cynthia Thurlow welcomes back Shawn Wells, affectionately known as the Ingredientologist. As a leading nutritional biochemist, health optimization expert, and formulator of over 500 supplements, foods, beverages,...
In a recent YouTube video, industry expert Joshua Schall delves into the growing trend of consumers re-evaluating their relationship with caffeine. As society increasingly questions its long-term health effects, Schall suggests we may be on the cusp of a broader...
In a rapidly evolving market, the demand for clean energy products is on the rise, driven by consumers seeking healthier alternatives. Caffeine remains a dominant force in the energy sector, with sales climbing significantly, particularly in beverages and functional...
A recent study delves into the effects of enfinity® (paraxanthine), revealing that it significantly increases energy expenditure while reducing heart rate and hunger. This promising caffeine metabolite has fewer side effects and a shorter, more consistent half-life...
