In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
PricePlow recently reviewed Life Cider X, a new functional beverage that combines the wellness benefits of apple cider vinegar (ACV) with the clean, focused energy of enfinity® (paraxanthine). This unique formula delivers a refreshing experience that supports mental...
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
A recent article in NutraIngredients USA highlights the growing consumer demand for science-backed solutions that enhance both cognitive and physical performance. As individuals move away from traditional stimulants, they are turning to innovative ingredients like...
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
