The world of performance supplements continues to evolve, and Ultra Focus Pouches are proving to be one of the most exciting new launches. Recently featured on PricePlow, these nicotine-free pouches are designed to deliver rapid, clean energy and mental...
When it comes to pre-workout supplements, most formulas depend on caffeine to deliver energy. But not all athletes respond to caffeine the same way. Some experience jitters, others crash, and many struggle with sleep after late-afternoon workouts. That’s why Gains in...
As the energy category evolves, sustained-release caffeine is gaining attention for its ability to deliver smoother, longer-lasting energy without the sharp crash or jittery side effects. But while this innovation marks a step forward from conventional caffeine, the...
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
