In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while potentially reducing the common side effects often...
A recent article in NutraIngredients USA highlights the growing consumer demand for science-backed solutions that enhance both cognitive and physical performance. As individuals move away from traditional stimulants, they are turning to innovative ingredients like...
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the 2024 Mr. Olympia, this revamped formula brings...
A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity. A newly published preclinical study may have significant implications for consumers seeking alternatives...
