News & Media
Why Caffeine Doesn’t Work the Same for Everyone
Caffeine is one of the most widely used ingredients in the world for energy, focus, and alertness. For many people, it is part of a daily routine, whether through coffee, tea, energy drinks, pre-workouts, or functional...
Sport’s Nutrition’s Nootropic Shift Puts Paraxanthine in the Spotlight
A recent NutraIngredients article highlights how nootropics are reshaping sports nutrition, with paraxanthine gaining attention as a rising alternative for focus and mental energy in performance products. The...
UPDATE’s Relaunch with Kim Kardashian Puts enfinity® Paraxanthine in the Spotlight
A major brand relaunch is bringing new visibility to paraxanthine-powered energy. UPDATE has relaunched with Kim Kardashian joining the brand as co-founder, and the company has tied the relaunch to a broad retail...
The Science Behind Caffeine’s Next Evolution: Paraxanthine
If you're like most athletes or fitness enthusiasts, you've probably experimented with different caffeine doses, timing strategies, and delivery methods to dial in your pre-workout routine or mental performance....
Ultra Focus Pouches Spotlight enfinity® (Paraxanthine) in Next-Generation Energy Innovation
The world of performance supplements continues to evolve, and Ultra Focus Pouches are proving to be one of the most exciting new launches. Recently featured on PricePlow, these nicotine-free pouches are designed to...
enfinity® (Paraxanthine) Powers Gains in Bulk’s New NO MATTER WHAT™ Pre-Workout
When it comes to pre-workout supplements, most formulas depend on caffeine to deliver energy. But not all athletes respond to caffeine the same way. Some experience jitters, others crash, and many struggle with sleep...
Why Paraxanthine Is the Next Step Beyond Sustained-Release Caffeine
As the energy category evolves, sustained-release caffeine is gaining attention for its ability to deliver smoother, longer-lasting energy without the sharp crash or jittery side effects. But while this innovation...
The Rise of Cognitive Health in Sports Nutrition
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP...
Life Cider X: Apple Cider Vinegar Meets enfinity® Paraxanthine
PricePlow recently reviewed Life Cider X, a new functional beverage that combines the wellness benefits of apple cider vinegar (ACV) with the clean, focused energy of enfinity® (paraxanthine). This unique formula...
Exploring the Cognitive and Neurological Benefits of Paraxanthine
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while...
A New Era in Energy: Why PEAK ATP® and enfinity® Are Leading the Way
A recent article in NutraIngredients USA highlights the growing consumer demand for science-backed solutions that enhance both cognitive and physical performance.
MuscleTech EuphoriQ V2: A Pre-Workout Revolution with enfinity®
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the...
enfinity® Paraxanthine is Once Again Shown to Enhance Cognitive and Memory Measures Better Than Caffeine
A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity. A newly published preclinical study may have...
Mindvalley States: enfinity® Powers a New Wave of Mental Performance Supplements
Mindvalley States, a fresh name in the supplement world, is making waves with its innovative approach to mind and body optimization. Featuring products specifically designed to enhance mental states, Mindvalley has...
PricePlow Highlights BodyTech Elite’s New enfinity® Paraxanthine Capsules
In the search for innovative energy solutions, PricePlow has turned its focus to BodyTech Elite’s newest product, enfinity® Paraxanthine capsules, now available at The Vitamin Shoppe. As the demand for caffeine...