News & Media
The Rise of Cognitive Health in Sports Nutrition
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP...
Life Cider X: Apple Cider Vinegar Meets enfinity® Paraxanthine
PricePlow recently reviewed Life Cider X, a new functional beverage that combines the wellness benefits of apple cider vinegar (ACV) with the clean, focused energy of enfinity® (paraxanthine). This unique formula...
Exploring the Cognitive and Neurological Benefits of Paraxanthine
A recent article from SupplySide Supplement Journal highlights the growing interest in paraxanthine, the primary metabolite of caffeine, for its unique ability to support alertness, focus, and cognitive function—while...
A New Era in Energy: Why PEAK ATP® and enfinity® Are Leading the Way
A recent article in NutraIngredients USA highlights the growing consumer demand for science-backed solutions that enhance both cognitive and physical performance.
MuscleTech EuphoriQ V2: A Pre-Workout Revolution with enfinity®
MuscleTech has taken its game-changing pre-workout, EuphoriQ, to the next level. Introducing EuphoriQ V2, a reformulated version of the industry’s first pre-workout powered by enfinity® (paraxanthine). Unveiled at the...
enfinity® Paraxanthine is Once Again Shown to Enhance Cognitive and Memory Measures Better Than Caffeine
A newly published animal study confirms and strengthens results of human studies demonstrating paraxanthine’s superiority at enhancing memory and neuroplasticity. A newly published preclinical study may have...
Mindvalley States: enfinity® Powers a New Wave of Mental Performance Supplements
Mindvalley States, a fresh name in the supplement world, is making waves with its innovative approach to mind and body optimization. Featuring products specifically designed to enhance mental states, Mindvalley has...
PricePlow Highlights BodyTech Elite’s New enfinity® Paraxanthine Capsules
In the search for innovative energy solutions, PricePlow has turned its focus to BodyTech Elite’s newest product, enfinity® Paraxanthine capsules, now available at The Vitamin Shoppe. As the demand for caffeine...
Exploring the Power of enfinity®: Insights from Co-Founder Shawn Wells in Vitamin Shoppe’s Supplier Spotlight
In an insightful new segment of the Vitamin Shoppe Supplier Spotlight, renowned formulator and co-founder of enfinity®, Shawn Wells, sheds light on the groundbreaking features of this innovative ingredient. Often...
enfinity® Paraxanthine: The Restorative Nootropic Revolutionized by PricePlow’s Formulator’s Corner
In a recent installment of the Formulator’s Corner series, PricePlow explores a unique take on nootropic formulation: a stimulant-based product designed for focus enhancement without compromising sleep quality. With...
BrainMD Unveils Peak Energy: The Next Evolution in Energy Supplements
BrainMD, a leader in brain and body wellness, has launched its latest innovation, Peak Energy, designed to deliver natural and sustained energy, focus, and endurance without the common drawbacks like jitters or...
TSI Group Gears Up for Major Marketing Collaboration at SupplySide West 2024
TSI Group is set to make a splash in Las Vegas as it prepares for a significant marketing collaboration at SupplySide West 2024. This annual event, which is a key platform for the dietary supplement, nutrition, and...
enfinity® (Paraxanthine) Shines as a Top-Pick for SupplySide West’s Ingredient Idol Competition
We're excited to announce that enfinity® (paraxanthine) is being mentioned as a top contender for the Ingredient Idol competition at this year's SupplySide West, recognized as one of the top ingredients for esports and...
enfinity® Spotlighted for Its Role in Active Nutrition
enfinity® (paraxanthine), TSI Group’s next-generation energy ingredient, was recently featured in Nutrition Industry Executive for its groundbreaking potential in the evolving active nutrition sector. As consumers...
ProSupps JEKYLL: The New 2024 Low-Stim Pre-Workout Featuring enfinity®
The supplement world is buzzing with the latest release from ProSupps - their new 2024 JEKYLL pre-workout formula. This time around, ProSupps has delivered a low-stimulant option that's packed with cutting-edge...