Feb 26, 2026
A major brand relaunch is bringing new visibility to paraxanthine-powered energy. UPDATE has relaunched with Kim Kardashian joining the brand as co-founder, and the company has tied the relaunch to a broad retail expansion, including a Walmart rollout beginning March...
May 9, 2025
In the May 202 issue of Nutrition Industry Executive, cognitive health is becoming the new performance target, and one trend that stands out is the growing focus on cognitive health in sports nutrition. Shawn Baier, VP of Business Development at TSI Group, states: ...
Jul 31, 2024
In a captivating new episode of the Nutraceuticals World podcast, Shawn Baier, VP of Business Development at TSI Group, delves into the fascinating world of nootropics, shedding light on their growing popularity and the science behind their efficacy. Nootropics, often...
Jun 14, 2024
In a rapidly evolving market, the demand for clean energy products is on the rise, driven by consumers seeking healthier alternatives. Caffeine remains a dominant force in the energy sector, with sales climbing significantly, particularly in beverages and functional...
Jun 7, 2024
A recent study delves into the effects of enfinity® (paraxanthine), revealing that it significantly increases energy expenditure while reducing heart rate and hunger. This promising caffeine metabolite has fewer side effects and a shorter, more consistent half-life...
